The Strangleweed

In collaboration with Victim Support Europe, we created this game to raise awareness of how viral posts grow through interaction.

🌿 About the Game

In this game, you take care of a group of plants. You water them and help them grow.

At first, everything feels calm. But one plant begins to change. It reacts strongly to your actions. The more you interact with it, the more it grows.

⚙️ How It Works

• Interact with your plants through simple actions
• Observe how one plant responds differently
• Try to control its growth

🌐 What It Represents

The Strangleweed reflects how content spreads online.

• attention increases visibility
• visibility leads to more attention
• interaction fuels growth

Even negative actions, such as criticizing, can make something spread further.

🌱 Core Idea

Attention makes things grow. The system responds to what we do, not what we intend. Sometimes, the most effective choice is to not engage.

⏱️ Play Time

• Click / tap to interact
• Choose how you respond

🎮 Controls

• Click / tap to interact
• Choose how you respond

💭 After Playing

Read supporting flyer: 

And take a moment to reflect:

• What made the plant grow?
• What felt like the right thing to do?
• What actually worked?